The cybersecurity vendor landscape is crowded. There's increasing pressure to elevate brand visibility, differentiate products, & get the attention of buyers. Many vendors create thought leadership content because of this, but quality & usefulness varies widely. Let's talk about how to improve that. This session will follow Chatham House Rule to allow for free exchange of information and learning. We look forward to participants actively engaging in the discussion and remind attendees that no comment attribution or recording of any sort should take place. This is a capacity-controlled session. If added to your schedule and your availability changes, please remove this session from your schedule to allow others to participate.